Record Promotion

Initial Campaign
  • Priority to heavy airplay in medium size and secondary markets at radio stations that do not report to the major trades.
Benefits:  Enables an artist to establish a solid base of fan support without having to compete with the major labels for airplay.
Regional Campaign:
  • Determines the artist’s base city
  • Establish radio play
  • Expand to additional key markets within 500 miles
Simultaneous coverage with public relations and marketing further solidifies and firmly establishes the artist’s identity in those markets for the life of their career.
 
Benefits:  Prepares young artists to be competitive in the major label world.
 

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